Brand protection is essential for any business out there, particularly if you want your business to succeed. However, what is brand protection, and how does it work?
Find out more about what resources to use and where to find them here.
See Also: Determining The Value Of A Business
What is brand protection?
Brand protection is the process of protecting one’s intellectual property against unauthorized use by individuals or organizations without acquiring the owner’s permission.
One of the primary purposes of brand protection is to safeguard a business entity or individual’s creations and protect their respective industries’ reputations.
Here are a few ways a business or individual can protect their brand.
Register any of the following:
- Copyright: If you are an artist or an author and want to protect your creation against infringement, registering a copyright for your work is the way to go.
Under copyright, individuals or organizations can protect their intellectual property such as videos, music, literature, and any other type of unpublished and published intellectual creations.
- Trademark: Under trademark protection, a business entity or individual can protect their symbol, logo, design, phrase, or the combination of any of these elements that distinguish them from their counterparts in the industry.
- Patent: Patents are typically granted to inventors as a form of protection against theft or unauthorized use and reproduction of their exclusive inventions.
Register one’s business name and web domain name
These days, having a web presence is crucial to all businesses. Thus, if you don’t have a website yet, then now is the time to create one. While you are on the subject of website creation, do also take the time to register your brand’s name and domain name.
Doing so gives you the right to exclusively use the name you have chosen if it has not been registered and used by another business entity yet.
Create an extensive employment agreement
To protect your brand’s intellectual property, you must have a comprehensive employment agreement that obliges your employees not to violate any of the terms and conditions you have set. In the agreement, you should prohibit your staff from disclosing any of the following information:
- Trade Secrets
- Marketing Tactics
- Supply Chain Info
- Probable Patents
Create a Terms and Conditions Page
Prevent your website visitors from obtaining any exclusive property you have, such as your videos, photos, logo, tagline, and so on, through an extensive terms and conditions web page.
Why is it important for business?
Below are some of the many reasons why brand protection is a must for all businesses.
- Brand protection helps safeguard a business’s reputation.
One of the critical purposes of brand protection is to safeguard a business entity’s reputation by protecting its intellectual property against abuse, infringement, and unlawful use.
- Brand protection helps prevent product counterfeiting.
Product counterfeiting is among the biggest challenges that businesses face. This practice is especially prevalent in the product manufacturing industry, wherein third-party companies create copycat or knock-off versions of popular products from established or even smaller brands.
However, with reliable brand protection, a business can protect its products from unlawful reproduction.
- Brand protection improves the privacy of your business ideas and strategies.
If you want to keep the remarkable ideas you and your team have for your brand exclusive and private, then having reliable brand protection is the best solution.
- Brand protection can help attract and retain investors.
As brand protection helps protect your business’s reputation, you get to reap the benefits of having a good standing in your industry. As a result, more investors trust your brand and will choose to partner with you.
- Brand protection helps businesses afloat.
In today’s tight market competition, having a good brand reputation is imperative for businesses to stay profitable in the industry. Thus, having dependable brand protection is crucial for every business venture.
Resources needed to protect a brand?
If you are looking for an efficient web tool that allows you to safeguard your brand and intellectual property, look no further than a handy web scraper.
This online data mining tool allows you to collect data and use the relevant information to see if there are any signs of threats to your brand, such as unlawful product reproduction, brand infringement, and so on.
A web scraper also gives you the capability to gather valuable information about your competitors’ performance and standing in your industry. Doing so allows you to create a better and more effective marketing strategy to put your brand ahead of the competition.
Protecting your brand against the prevalent threats in the industry, such as brand infringement, copyright or trademark abuse, product counterfeiting, etc., is pivotal to your business’s profitability. Thus, if you don’t have a good brand protection strategy yet, it’s about time you made one.