Detox supplements are one of the hardest consumable items to sell online in 2020. However, this doesn’t mean that consumer demand for detox and cleansing supplements is lacking. As it stands, endorsements from celebrities like Gwyneth Paltrow and Kim Kardashian, mean that detoxing is just as popular as ever.
Sadly, if you are a new supplement brand that doesn’t have a celebrity waiting in the wings, it can be phenomenally difficult to build consumer trust online.
Health & Wellness Trends Can Be Chaotic
When it comes to digital marketing, part of the problem for health supplement brands rests with just how quickly health and nutritional trends tend to change.
As it is, there is no market as chaotic as the health supplement market. One minute, Goji Berries are this year’s must-have nutritional supplement. The next, Goji Berries are out and trendsetting millennials can’t live without Moringa powder.
Neither is it just superfoods that fall out of fashion. Vaping, colonics, and even drinking celery juice, have recently gone from must-do to must-don’t.
Smart Detox Brands are Finding New Target Markets
Chaotic health and wellness trends are a major problem for new detox supplement brands. This is why smart detox brands are starting to target specific consumer demographics.
Some supplement brands have, of course, been doing this for several years already. However, we’re not talking about brands targeting consumers of different ages, interests, or geographic locations.
Detox Supplements and Workplace Drug Testing
Are you a new detox supplement brand looking to cut through the noise of your competitors? If so, you might want to take inspiration from some of the detox supplements and cleanses like Rescue Detox and Toxin Rid.
Who is Toxin Rid?
In recent years, many U.S. workplaces have begun rolling out mandatory employee drug screening. However, false-positive test results and accidental test failures are throwing many American lives into chaos.
- Some users of legal CBD products are failing drug tests, due to trace amounts of THC being present in hair and urine.
- Certain foods like sesame seeds can cause employees to test positive for the presence of opiates.
- Energy drinks and accidental exposure to illicit substances can all see someone fail a drug test.
In response to this trend, brands like Toxin Rid have begun connecting employees concerned about failing drug tests, with research-backed detox supplements.
Why Targeting Niche Markets Works for Detox Brands
Why targeting niche target markets like U.S. workers concerned about drug tests works for detox brands is simple.
While mainstream consumer health trends might come and go, there are always going to be people concerned about their employability both now and in the future. There are also always going to be people looking to detox after recovery from periods of illicit drug abuse.
Don’t Just Sell Supplements — Educate Consumers
When it comes to other ways to market detox supplements in 2020, new brands should also make it their prerogative to educate their consumers. You can find examples of science-backed educational content on projects like MedSignals.com.
It is no secret that some less reputable supplement brands make have a habit of making scurrilous claims about their products.
Sadly, few reputable brands ever take a stand against competitors to make false or misleading statements online. Doing so, though, is a fantastic way to educate consumers and start making a buzz around your own brand.
Start Creating Educational Media
Many best-selling supplement brands also find that creating educational media like ebooks and video nutrition guides, is a fantastic way to build consumer trust. If you do this, though, just remember to avoid lending exposure to health and nutrition fads that might have a short shelf life.