Search engine optimisation (SEO) is an enormous business that generates millions of pounds per year. SEO is every online entrepreneur’s best friend and is a sure way to boost the success of any internet business .
But what is it and how can it be used?
Well, as we’ve established already, SEO stands for search engine optimisation – and is exactly that.
It is the process of optimising a site so that it performs better on search engines.
To simplify this further, SEO is an umbrella term for the methods used to make a website better.
In doing this, the site is more likely to appear in the top spots on search engines rather than on the fifth, tenth, or even one hundredth place.
Through optimising a site for search engines, the website will reach far more people and be accessed by much wider audiences.
Which is where the profitability of SEO comes in…
By utilising SEO to increase your daily pageviews, more people will visit your website and thus you’ll receive a higher amount of cash through advertising and ecommerce.
The key to a site’s monetary success is, in essence, the traffic it generates.
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Without people, you simply won’t be able to earn any money as many web-centred methods of earning rely primarily on visitors and clicks.
Search engines rank pages depending on how relevant and credible they appear.
If your site lacks quality information and isn’t being talked about much online, chances are you won’t be grabbing those top spots on Google.
How Can You Use SEO?
So now we know what SEO is, we’ll discuss exactly how it can be utilised to boost your site’s success and how different kinds of sites can cash in on using SEO.
Affiliate websites are perhaps the most common option for earning through basic SEO.
This process involved becoming what is known as an ‘affiliate marketer’ – which is essentially a paid advertiser for a company/business.
By signing up to affiliate programs, you’ll be sent links to products that you can pepper your site with.
These links, when clicked, will earn you money through commissions.
There are a few main site types for affiliates to earn with:
Theses can be anything from a site that has only two or three pages to a site that has twenty or more.
The idea with these kind of sites is to simply pump a load of content into it and then leave it to tick over.
You should aim to make as little investment as possible into each sites so that, if those sites don’t work out, you’ll hardly be losing out.
If they do earn cash, you’ll have another one of many revenue streams to support your online entrepreneurship.
These kinds of sites should be:
- As cheap as possible. Aim to make a minimal investment into each site.
- Have all information put into them in a small amount of time and left to tick over themselves.
- Relatively short.
Parasite pages are incredibly easy to set up and build links with.
Simply put, a parasite page is a page on a big-name site that holds a top position in search engines – such as Blogger or WordPress owned by you that links to your site.
This method involved building reliable backlinks – backlinks are simply links from one site to yours which will improve your ranking in search engines.
Search engines love backlinks as, if everybody is linking to your website it’s likely a credible and valuable resource.
By creating parasite pages on big sites that link to your website you’ll be creating strong backlinks that’ll boost your ranking in search engines.
These sites should include a load of relevant affiliate links that’ll boost your income and earn you commissions.
The next type of sites are…
An authority site is a site that you treat as your ‘main’ output.
This type of site is the kind that you put most of your efforts into and is likely to be centred around something that you feel passionate about.
Have a think about what you’re most passionate about – perhaps it’s cars, music or sport.
Take this topic and begin to create an authority site out of it.
This site may be a blog, an advice column, an ecommerce store or an online forum.
Whatever it is, it should offer top quality information about your niche and be driven by your efforts & passions.
It’s no good choosing a niche that doesn’t interest you because you simply won’t motivated at all to maintain your site and put work into it.
Choose a niche that you care about and that you can begin to earn money from in future.
Thankfully, most niches can be monetized further down the line in some way.
Whether it be affiliate marketing relevant products or books, selling via dropshipping or implementing pay-per-click adverts, there are a tonne of ways to begin earning money through your authority site.
How to Boost Your Ranking on Search Engines
1. Choosing Correct Keywords
It’s vital to put a lot of effort into choosing the right keywords to rank your site in search engines and earn a decent income from it.
Conduct thorough keyword research in keyword planning tools such as Google’s Keyword Planner in their AdWords campaign and Bing Ads’s similar feature.
Try to find keywords for your site that not only have a high monthly search volume but that they also relate to a niche that involves transactions.
Transactional keywords are keywords that people type in if they’re hoping to buy something, whereas informational keywords are those that people type in if they want to find out some information.
Littering your site with purely informational keywords isn’t going to be the best thing for your profits if you’re wishing to earn full-time income through your sites.
3. Make A Better Offer
Another great way to boost your SEO profits is to have something better to offer than everybody else.
This may be the price of your products, rewards visitors will get for signing up to newsletters/premium content or better information than everybody else.
The better your offers are, the more money you will likely earn through search engine optimisation.
It may cost you time and money to provide a better offer, however investing in your website is a sure way to increase its value and longevity.
Your offer should be included in both title and meta tags which will be seen in your Google rankings as well as around your website.
4. Capture Email Addresses
Creating an email capturing system is an excellent way to ensure that visitors actually return to your site.
It’s an unfortunate fact that a large amount of your visitors will visit your site but never return to it again in future.
By implementing systems that grab their email addresses you are able to drip-feed content into their inboxes long after they’ve left your site, increasing their likelihood to return to the site and take you up on your main offer (this may be a paid course/product etc.).
The best way to capture the highest amount of emails you can is to offer something that appears to be of great value but is actually fairly low-cost.
A great way of doing this is to write a report that’s free to create and can answer questions that visitors may have.
In offering this information, visitors will be hooked by your offer and take you up on your free email newsletter.
Once this is done, you can send out content on a regular basis and increase your chances of making a sale further down the line – even if visitors do click away from your site after having signed up.
It’s vital to make sure that this content is of a high-standard as, if it isn’t, visitors will simply unsubscribe or leave your site.
After your site begins to generated a higher amount of traffic you may notice that some of your pages have differing rates of conversion.
These rates will differ depending on the keyword that led visitors to them and the offer made on it.
Split-testing is a popular and great way to test what’s driving people to certain pages of your site more than others.
Split testing involves adjusting very small parts of your site on a copied version and switching between these two pages for each visitor.
This way, you can get an idea of exactly what it is that is attracting your visitors and which parts of your site you should tweak to boost your conversion rates.