Believe it or not, people are actually making money from creating internet memes. Unbeknownst to many, the driving force behind the immense popularity that memes attract is, in a lot of cases, money.
Of course, memes wouldn’t be popular at all if people didn’t find them funny in the first place. This is another driving force – the entertainment that they provide, as well as perhaps the media and the parts of it that influence the growth of meme popularity. On top of this, though, memes are so popular in today’s world largely because of their monetary worth.
Let’s take a step back here and first acknowledge the question probably raised in many of your heads whilst reading this first paragraph – what is a meme?
Well a meme, simply put, is an image or idea that has gone viral on the internet – it has exploded in popularity and has become visible in almost every corner of the web. If you’re unsure of what a meme is exactly, search the most popular memes on Google and you’re bound to find one that you recognise.
How to Make Money Using Memes
As said before, the meme industry is, surprisingly, a profitable one. But how? How on earth can a picture of a green frog riding a pedal-bike, or an Italian man wearing sunglasses sprinkling salt onto a piece of meat possibly make people money?
Well, as you probably guessed, the meme itself isn’t where the profit lies. When people click on a meme, often they’ll be redirected to another site dedicated to image sharing/social media. In most cases, this site is owned by the meme’s poster and thus all profits it generates go straight to this person.
Now if you have any experiences in the website industry, you’ll probably know where this is going. The website industry is so enormous and so profitable largely because of advertising. By implementing advertising systems into a website, owning a segment of the web can be an incredibly effective and passive way to earn money.
Advertising commissions rely solely on visitors. Without people, advertisements simply won’t make money. This advert-driven wealth cycle operates on the following steps:
- A website-owner incorporates advertising systems into their website.
- People visit their website and click on these ads.
- The advertised businesses pay the site-owner money every single time their advert is viewed/clicked.
Setting up a Meme Website
Now, of course, to actually profit from the website and meme industries in this way you’re going to actually need your own website.
Purchasing a site requires two major initial steps, these being purchasing a domain and a software.
A domain, simply put, is the title of your website. It is the address that you punch into your search bar in order to find the site – www.google.com, www.quora.com and www.kingpassive.com are all examples of domains. The ‘.com’ bit of your domain can vary – you may also purchase domains under a tonne of other suffixes such as .net, .info and even .mil.
So, first things first, you’re going to need a domain. Without a domain, your site doesn’t exist – you don’t own an online space to actually start putting out content.
Head on over to a site such as Bluehost.com or HostGator.com to purchase your domain. Domains are relatively inexpensive when compared with the profits you’ll be returning after having bought it, and can cost as little as £0.99/month. Try to pay as little money as possible for your domain to maximise your profits, however avoid scrimping and settling for a name that sounds terrible. Make sure to pick a name that’s representative of your site – perhaps a wordplay on existing memes or a more generalised site-name that has a section dedicated to memes, rather than being wholly dedicated to them.
Once you’ve purchased the domain, you now need to connect it to some software.
Perhaps the most trusted and beginner-friendly software for creating a website available is WordPress. WordPress offers several incredibly useful tools that’ll help you get your site up and running with as little hassle as possible.
To connect your site to WordPress, simply log in to your domain and find an option to ‘install WordPress’. From here, follow the instructions given to you and you’ll be able to use WordPress’s features in no time.
Once your site’s up and running, you’re ready to start adding memes to it.
Whether you decide to dedicate the entire site to meme-publication or a smaller section of a site with a wider focus to memes, start off by installing an appropriate theme such as this one. Make sure to publish plenty of memes to begin with (so that your site actually has some content for visitors to view) and then regular memes thereafter.
After you’ve added your memes to the site and attracted a decent amount of visitors, you’re probably ready to begin monetising it.
To do this, you’ll need to decide on which advertising campaign you wish to use on your site. Google AdSense is perhaps the most popular, however there are several others that you may wish to use instead.
AdSense works by allowing site-owners and businesses to create an account and download onto their sites varying advertisements. These ads are in most cases nonspecific and will change to suit the interests of their viewers. Every single time somebody clicks on these advertisements, you’ll receive a small amount of money for your service as a marketer (for promoting the advertised business).
This payment is minimal – it’ll probably be little more, or perhaps less, than £0.05 per click. However, the focus here is not how much each click is worth, but how many clicks you can generate. £0.05 may not be a lot of money itself, but generate 10,000 of these £0.05 clicks every week and that’s £500 extra for doing little more than posting pictures of cats here and there.
The secret to earning money through making memes isn’t the memes themselves, but the foundations upon which the memes rest. Create a profitable site and draw attention to it using viral memes and you’re onto a winner.