How COVID-19 Impacted Mental Health Marketing

With the vaccines becoming extremely accessible, and consequently, infection rates decreasing, in many parts of the world, we can take a look at how the coronavirus has affected various aspects of the business world. While we know that it has done a lot of damage, there are certain areas that have seen growth due to the pandemic, such as marketing, specifically in the mental health field. This article will discuss how mental health marketing benefited from the pandemic and why it will have a positive effect in the long term.

It Reduced Stigmatization

One of the most profound ways that COVID-19 had on mental health was that it became a topic that was widely discussed by just about everyone.

From the loss of jobs and being stuck in quarantine to coping with illness and loss, the coronavirus led to a surge in mental health disorders such as depression and anxiety.

Although an increase in these disorders is obviously not a good thing, it has gotten more people open to talking about them and they have become less hesitant to seek help.

Stigmatization of mental health is still a problem even in developed nations, but the silver lining here is that major events such as the coronavirus can help push societies and citizens to start taking it more seriously and become healthier.

Resources Became More Accessible

As mentioned in the previous section, people have started feeling more secure about their feelings towards mental health and have started to seek out help more frequently.

Because of this, several mental health services have seen tremendous growth from the pandemic and having them marketed during this time.

For example, online therapy services, like BetterHelp, became a very popular option because people found themselves spending a lot of time at home and could simply see the benefits that a professional counselor or therapist could provide in the comfort of their own home.

In addition to this, mental health apps that promote things like self-help, coping skills, and meditation and much more have seen similar results and millions of people continue to download them, enjoy what they offer, and experience more optimism each day.

It Forced Strategic Changes

Although destigmatization and the convenience of much-needed mental health resources were significant during COVID-19, it also forced companies to rethink their approach to marketing.

For example, not only did online therapy services grow because people became less reluctant to seek assistance and because it was the best and most convenient option available to them, the providers of such services made active changes in how they reached people.

In general, this meant that companies shifted their focus primarily into online ventures, such as increased spending towards digital advertising and promoting events, and improving their social media presence.

However, with more and more people doing everything online, such as shopping, it’s possible that these types of marketing trends would have occurred at some point, but the pandemic may have accelerated the process.

See Also: How Your Marketing Message Should Change During The Covid-19 Crisis


COVID-19 will be a part of history that won’t ever be forgotten because of its negative impact on the world; however, hopefully, by reading this article, you can see some of the benefits that have come from it. Overall, it caused a significant change in the way people view their health and how to get the help that they need, and perhaps society as a whole will maintain a more positive outlook towards mental health and treatment for the foreseeable future.

Marie Miguel Biography
Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health- related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with With an interest and dedication to addressing stigmas associated with mental health, she continues to specifically target subjects related to anxiety and depression.

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