Starting a new business is a process with a million different jobs that need taking care of, and the stakes are very high. As you are launching, you need to take care that you avoid some of the classic mistakes that can sink a company before it gets off the ground.
Not Doing Your Research
Spend as much time as you can researching the market that you are moving into. Look at the competitors in your area and find out how they have dealt with the challenges related to the pandemic. Create a plan for how you can create your own niche, such as targeting a different demographic or offering a new type of service.
Neglecting Digital
Start learning about how a digital strategy can set you apart from the competition. Focus on learning about SEO and digital marketing. Consider the fact that the majority of people started conducting all their business online, from banking to seasonal holiday shopping, during the pandemic. Remember that other companies will have spent the last eighteen months boosting their digital strategy. Hire a digital team if you can afford it.
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Not Consulting The Experts
Look for expert advice before you take any major steps with your new business. Find out what paperwork you need to file and what legal issues you could be facing before you launch. Look for people with experience in your specific field. Avoid relying on received wisdom or loopholes that you have found yourself. Talk to a lawyer before you sign contracts with external parties or before you bring on new employees.
Find out what kind of work visa a non-US employee will need before they start working for you. Understand what you need to do to help someone meet TN visa requirements if the role will be less than three years. Remember that different states have different requirements and that Texas immigration laws may differ from California’s, for example.
Spending Where It Isn’t Useful
Save money for the parts of your business that need them instead of trying to make a splash with your launch. Offer your employees the option to work remotely instead of paying rent on a big office space. Use customer data to create a marketing campaign that reaches your target audience instead of spending money on a big pay per click campaign. Hire graduates that are hungry for experience and ready to prove themselves in a competitive job market. Train your employees in areas that will become more important post-pandemic instead of paying for a consultant in a rush.
