The cryptocurrency industry is growing and getting stronger by the minute. There are new projects, coins, companies, and experts popping up every day. To fight for your spot on the market you need to fight hard and give it everything you’ve got. A great cryptocurrency marketing campaign is one of the essentials.
But, what happens if you don’t know how to write a great cryptocurrency marketing campaign? Don’t worry, because this article’s got you covered. Here are 7 effective tactics to successfully develop a marketing strategy for your cryptocurrency.
Let’s take a closer look together.
1. Build a Website
Do you want people to know you’re a professional? Do you want people to trust you and take you seriously?
Of course, you do.
To ensure this is the case, you have to build a professional website that has all the essential elements of a high-quality website:
- About Section
- statistics & data
Also, your website has to provide a great UX and make it easy for everyone to navigate. This way, you’re increasing your visitors’ retention and having more people on board with you every day.
There’s one section of your website that deserves a separate spot on our list and that is your Blog. Blogs are great for marketing and can bring your target audience to your website easily.
When it comes to cryptocurrency, there’s still a lot of people who are confused. They’re not sure what it is, how to use it, and how to benefit from it.
That means they’ll start googling to find information and your blog can be the information provider.
You should cover topics that your target audience will want to read about:
- tips for success in cryptocurrency
- when to buy and when to sell
- news and updates
- being a crypto investor
Your blog should be a source of reliable information that the readers will use to progress in the world of crypto. This way, you’ll be gaining their trust and potentially seal the deal with them. If you are uncertain about your own writing skills and don’t want to hire an in-house writer, consider checking out some of the websites ratings for high-quality content.
Also, don’t forget to learn the basics of SEO and make your blog content even more successful.
3. Social Media
There are 3 billion social media users worldwide which is what makes social media a powerful marketing tool. You have to use it in your cryptocurrency marketing campaign.
First things first, make sure that you cover all the major platforms including Instagram, Facebook, LinkedIn, and Twitter.
Once you set up your profiles, start working on making them effective and useful:
- link them to your blog
- create social media posts about each new blog post
- use infographics
- communicate with your followers
- use images & video to mix things up
- be inspirational and motivating
- ask for feedback
- ask and answer questions
Social media is much more than posting appealing images. It’s about gathering data, measuring success, getting closer to your target audience, and serving them the information they need.
4. Email Marketing
When it comes to strong marketing tools, email marketing is still at the very top. This marketing technique has been around for years but it’s not planning to step aside any time soon.
The foundation of a great email marketing strategy is a strong newsletter base. That means you have to:
- harvest target audience emails
- create Newsletter pop up subscription forms that work
- use powerful CTAs to get them on board
Once you establish a firm base, you should start working on those email copies and consider different types and forms:
- welcome notes
- updates and the latest information
- invitations to events, webinars, and workshops
- different types of personalized messages
Emails can skyrocket your cryptocurrency marketing campaign and help you reach your goals faster.
5. Sponsored Ads
If you use Google and any type of social media, you’re aware of how influential sponsored ads are. They can deliver the right message at the right moment and serve as a hook for your target audience.
This is why you need them for your cryptocurrency marketing campaign.
To create effective and powerful sponsored ads that convert, you need:
- a clearly defined target audience
- data about their online behavior
- a goal for each ad
- personalization skills and tools
Also, it’s always a good idea to test different copies and measure which one works better on two sets of the same target group.
Measure ad performance and use the data to create even better ads.
6. Create Video Content
Videos are an extremely powerful and effective type of marketing content and can help you skyrocket your cryptocurrency marketing campaign.
This is thanks to the ease with which your target audience can digest them. They are:
- easy to process
- highly visual
Video marketing is perfect for those who don’t like to read too much and enjoy the power of a visual presentation of the content.
With videos you can share:
You can turn any information into a video and give your target audience a shortcut to the information and data they need.
7. Do Interviews
As we’ve already mentioned, so many people are still trying to learn about cryptocurrency and understand how to use it to turn their lives around.
There are questions that need to be answered, and if you answer them, you’ll be raising brand awareness and climbing the bar of the cryptocurrency world.
Therefore, you should team up with experts from your industry and do interviews that are:
- highly informative
Make sure that the person you’re speaking to is well respected in the crypto industry and can share their knowledge with your audience.
You can do an interview in the form of a podcast, video post, Live stream, or even a blog post.
Your cryptocurrency marketing campaign needs to be spread on different fronts and encompass all the best marketing tools. This is the only way to ensure you’re doing your best and you’re achieving maximum results.
Use the tactics we’ve shared above to create a killer cryptocurrency marketing campaign that helps you progress and reach your goals.