Developing More Effective Content Overall
Part of website management is engagement. Ideally, you should continually increase relevant traffic. That’s a lot easier said than done, though. One tactic may be incorporating a variety of memes into your content. Humor definitely sells.
Ironically, the sensual element isn’t quite as applicable online owing to the preponderance of popups: it’ll make your site seem cheap, or spammy. So it’s best not to lean into the whole “sex sells” angle that’s predominated in marketing circles so long. Online, such content indicates spam or cybercrime. Humor is a better choice.
1. Assure Value and Relevance in All Content
Content needs to be aligned to the interests and needs of those who visit your website. If you’ve got endless content, but it’s utterly irrelevant, it won’t engage anyone. What you need to do is figure out what clients or customers to your business need, what they want, where they’ve got questions and other relevant bits of information.
Once you know that data, you’ll want to categorize content design to match. You should always be providing your customers with an advantage in terms of knowledge that they’d have trouble finding otherwise. Be a resource. Become a pillar of information on the subject that defines your business.
2. Incorporate a More Robust Visual Element
The visual side of things is quite important to website authority. People don’t read as much as they did, they’re more likely to engage with pictures, with video, or with animation—but more on the animated side of things in a moment. Essentially, the whole “show, don’t tell” aspect of literature has come full force to the web. People want to ingest content passively, not actively.
Pictures, video, and animation make it possible for them to get the info they need more quickly and pleasurably than would be possible by reading some long-drawn-out piece of content. While there is definitely a place for white papers and the like, you want to spice them up with pictures or videos.
It all comes down to the theme of your blog or website in the end. For example, if you’re writing a blog about food and want to share a picture of a delicious meal, adding marble backgrounds to the image will make it appear even better.
3. Know The Value of Animations and Other Moving Imagery
Animations are exciting, they can be funny, they can communicate a lot of information very quickly, and in almost all situations they’ll expand engagement. The only caveat is the overall presentation. You don’t want something to look like a GIF tacked onto a webpage from the nineties; the animation has to be logical and incorporated aesthetically.
Scalable Vector Graphics look good and they’re easy to apply to diverse content. For a little more background on specific SVG animations, follow the link.
4. Incorporate White Space in Written Content
Many websites will have white papers, and if yours does, you’ll need to think about white space. What are “white papers” and “white space”?
Well, a white paper is an in-depth examination of a given topic, so that naturally means there’s a lot of text. But even if you’ve got readers interested in your content, a wall of words is daunting. You need to break up paragraphs and sentences.
Don’t have long, run-on sentences of over twenty words, if you can avoid it. Also, don’t have paragraphs of 250 words or more. A good paragraph length is 25 to 50 words, up to 100. Try to keep paragraphs shorter, though. The “return line” between each block of text is “white space”, and it’s easier on the eyes, inviting readers to actually finish the white paper.
5. Explore Infographics, and Assure Mobile Optimization
Like images, cartoons, videos, and SVG animations, infographics provide increased engagement through the capitalization of the visual element. An infographic is like a vertical cartoon strip that, instead of jokes, delivers information in an attractively palatable way. Colors, graphs, and factoids define infographics and can condense a 1,000-word article into one image.
Infographics are also ideal for smartphones, and while we’re on that subject, keep this in mind: more people access the internet from mobile devices than desktop ones these days. Accordingly, you want to be sure whatever content you produce has been optimized for mobile interaction—at least, if you want to have web content that stands out, anyway.
Optimizing Web Content Effectively
There are many tips to consider to make your website stand out overall. Several that tend to apply to most businesses include infographic application, mobile optimization, white space incorporation, SVG animations and SVG Vectors, a more robust visual element overall, and content that is both relevant and value-rich. Such tactics should increase quality, and subsequently, traffic to your site.