These days, there are roughly 1.7 billion websites on the Internet. Therefore, the niche becomes more competitive every day because it’s not hard to create a website anymore. However, it’s a tough task to make it noted by users.
If you make a website using an online builder, there is a high chance that nobody will visit it. You can attract users by promoting it on the Internet, paying for ads, or increasing its ranking. The last option is the best solution because sites with high ratings appear on the first page in Google search, which helps them attract a lot of users for free. If you also want your site to be ranked well, follow the tips from the post below.
- Research and Use Keywords
Content is king. To get your website ranked well by crawl robots, you have to create interesting content that users want to explore. In addition, it has to be connected to your website’s niche. If you created a website about cars, don’t publish posts with tips to manage the behavior of kids. The content should imply the keywords that will help robots evaluate the relevance of content.
There are a lot of different tools that help find keyword ideas. The best ones ought to have high search volume and a low competition rate. Note, keywords have to be added wisely. It’s important not to overuse them in order not to get banned by Google. Notwithstanding, if you can hardly integrate a keyword in the content on your site, you can add it as an alt-tag to pictures. It’s a smart trick that can help you boost ranking.
2. Use Images and Video
People don’t like reading a large canvas of text on websites. If you want to make the content interesting to read, it’s advised to supplement posts with images and videos. It will make the content more interesting that can potentially result in more shares. However, you should never forget to add Alt tags to any image or video. Crawl robots always index them.
Alt tags help robots identify what is displayed on a piece of media content. Consequently, users who surf for pictures or videos online will be able to find your ones and will visit your site. In addition, it’s recommended to add infographics to increase the positions of a website at SERPs.
3. Optimize Site
The search engines want people to have an outstanding user experience. Therefore, they prioritize websites that load fast and display the content properly. It’s vital to make your site work fast and smoothly. For starters, you need to check the loading speed using Google Insights, the niche-leading service. If the loading speed is not satisfied, you should reduce the size of graphics and enable compression on a server. If it doesn’t help, it’s recommended to reach developers and ask them to fix the issue. Also, you should optimize a website for portable devices because most users use smartphones these days to surf the Internet.
4. Add Inbound and Outbound Links
It is one of the tricks that skilled marketers widely use. If you want to boost the ranking, you have to add internal and external links to your site. The inbound links should lead to similar posts and other papes of your site. For example, if you host some rebooted legendary movies on your site, don’t hesitate to link them to original films. It will help crawl robots generate the structure of your website. Also, you have to refer to credible sources, composing the content. Feel free to add links to websites that attract millions of users monthly.
5. Get Content Shared Online
These days, Google crawl robots consider the opinions of real people when form websites’ ranking. Therefore, don’t forget to add social media share buttons on a site and ask users to hit them. Even a few shares of content or mentions on social media can help boost ranking significantly.
However, don’t utilize bots or pay users to get the content from your site shared. It’s a shady tactic that can be spotted fast by search engines. Also, it’s recommended to ask satisfied users or clients to leave their feedback on different platforms. Note, if some unsatisfied clients share negative reviews, you have to tackle them and resolve the issues.
See Also: SEO for a Brand-new Website